Control answer path
Keep the query, market, model, and source surface stable enough to know what did not move.
GEO experiments, plated before persuasion
Saskia Vermeer turns GEO tactics into repeatable experiment designs, with control prompts, sampling rules, variance checks, and commercial readouts that teams can defend after the first promising answer disappears.
01 / hypothesis prep
02 / test design
Keep the query, market, model, and source surface stable enough to know what did not move.
Change one content, entity, citation, or prompt condition without smuggling in extra advantages.
Run enough cycles to catch stochastic praise, timing effects, and answer wording that only looked durable once.
Every issue separates the method from the marketing claim: what changed, what stayed fixed, how many answer runs were sampled, where the model drifted, and whether the result is strong enough to influence content, source, or budget decisions.
03 / recent batches
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A buyer’s guide to finding the prompt variants that change competitor inclusion, recommendations, and citations, then turning those findings into a repeatable test plan.
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Treat the purchase as a brand-safety test: can the tool distinguish an accurate criticism from a fabricated claim, and can your team prove what it found?
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Non-technical teams do not need a bigger analytics maze. They need a tool that says what changed, why it matters, who should fix it, and whether the fix worked.